INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA: A CROSS-CULTURAL COMPARISON - Image 1

£63.00

VDM Verlag INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA: A CROSS-CULTURAL COMPARISON

Name: INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA: A CROSS-CULTURAL COMPARISON
Brand: VDM Verlag
Price: 63.0 GBP
Availability: InStock

Psychology & Psychiatry

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Description

Why health knowledge about risk prevention does not always translate into safe practices? What role does the interpersonal exchange play in mediating the efficacy of a preventive campaign? What opportunities and pitfalls does Internet offer as a medium for preventive communication? In order to answer these questions the book starts from a wide overview of health communication theories. The work then discusses the results of a big cross-cultural qualitative study aimed at exploring how the context of the interpersonal exchange influences the way a preventive message is “metabolized” by individuals. On the basis of the main evidences of this study, the Author suggests that Internet is a promising medium to enhance the chances that a preventive message becomes part of young people exchanges, being de-constructed and re-constructed in its meanings and being “used” as a source of new orientations towards risk and safe practices.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639197747
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 06 October 2009
Listed Since: 12 October 2009

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VDM Verlag INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA: A CROSS-CULTURAL COMPARISON

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