The effects of national stereotypes on COO-based product evaluations: A conceptual model and experimental investigation - Image 1

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VDM Verlag The effects of national stereotypes on COO-based product evaluations: A conceptual model and experimental investigation

Name: The effects of national stereotypes on COO-based product evaluations: A conceptual model and experimental investigation
Brand: VDM Verlag
Price: 54.0 GBP
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Brand: VDM Verlag
Format: paperback
ASIN: 3639137396
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 17 March 2009
Listed Since: 18 April 2009

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VDM Verlag The effects of national stereotypes on COO-based product evaluations: A conceptual model and experimental investigation

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