Animating the Cute, the Mean and the Beautiful: The Production and Consumption of Animation: Taiwan's Struggles in the Age of Globalization - Image 1

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VDM Verlag Animating the Cute, the Mean and the Beautiful: The Production and Consumption of Animation: Taiwan's Struggles in the Age of Globalization

Name: Animating the Cute, the Mean and the Beautiful: The Production and Consumption of Animation: Taiwan's Struggles in the Age of Globalization
Brand: VDM Verlag
Price: 65.6 GBP
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Description

This study examines animation as the end product of a complicated relationship between conscious social exchanges and intelligent cultural management. By employing an ethnographic approach, the researcher investigated how animation, as a form of cultural product, was and is, produced and consumed in the global age, as transnational capital has reorganized the world economy toward a more globally integrated, task-segmented system. Taiwan was, and still is, one of the largest producers of animation in the world. However, the industry was founded in a dependent position within the subcontracting environment. It relied heavily on the pre and post-production skills of the client countries in the first world, such as the United States (Hollywood) and Japan. In the digital age, the animation industry attempts to move upwards along the value chain, creating full-length features, to adapt a live-action film to animation, and hopefully to spur a burgeoning video game industry. Despite a number of government-led projects, the brain-drain in narrative planning, storytelling and global marketing remains in the way of its quest.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639093976
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Sociology > Reference
Domain: Amazon UK
Release Date: 02 December 2008
Listed Since: 05 December 2008

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VDM Verlag Animating the Cute, the Mean and the Beautiful: The Production and Consumption of Animation: Taiwan's Struggles in the Age of Globalization

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