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£58.94

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Trust in Communication Management

Name: Trust in Communication Management
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 58.94 GBP
Availability: InStock

Business of Art

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Description

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3631675372
Category: Books > Subjects > Arts & Photography > Business of Art
Domain: Amazon UK
Release Date: 05 July 2016
Listed Since: 06 August 2016

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Trust in Communication Management

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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