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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften George Gerbner: A Critical Introduction to Media and Communication Theory

Name: George Gerbner: A Critical Introduction to Media and Communication Theory
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 88.1 GBP
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One of the world’s most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts. Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner’s theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work. Although hundreds of studies have been conducted based on Gerbner’s ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433117010
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 21 December 2011
Listed Since: 26 November 2011

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften George Gerbner: A Critical Introduction to Media and Communication Theory

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It has never been this cheap. We have no record of a lower price.

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften George Gerbner: A Critical Introduction to Media and Communication Theory

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