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£78.11

Springer Mobile Service Innovation and Business Models

Name: Mobile Service Innovation and Business Models
Brand: Springer
Price: 78.11 GBP
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Description

Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3540792376
Category: Books > Subjects > Computing & Internet > Digital Lifestyle > Online Shopping
Domain: Amazon UK
Release Date: 12 June 2008
Listed Since: 26 March 2008

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Springer Mobile Service Innovation and Business Models

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