£49.99

VS Verlag für Sozialwissenschaften Öffentlichkeitsarbeit von Nichtregierungsorganisationen: Mittel - Ziele - interne Strukturen (Organisationskommunikation)

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£54.99 £49.49 £50.69 £51.89 £53.09 £54.29 £55.49 10 June 2026 01 July 2026 23 July 2026 13 August 2026 04 September 2026

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Description

Nichtregierungsorganisationen (NGOs) sind wie kaum ein anderer politischer Organisationstyp auf erfolgreiche Öffentlichkeitsarbeit angewiesen. Wie und unter welchen Rahmenbedingungen die Öffentlichkeitsarbeit in diesen Organisationen entsteht, ist jedoch bisher kaum untersucht worden. Basierend auf dem Excellence-Modell untersucht Kathrin Voss die Frage der Organisation von Öffentlichkeitsarbeit exemplarisch an Umwelt- und Naturschutzorganisationen. In einem länderübergreifenden Vergleich zwischen den USA und Deutschland werden dabei Grunddaten zum Verständnis, den Zielen und Mitteln von NGO-Öffentlichkeitsarbeit präsentiert. An sechs ausgewählten NGOs werden darüber hinaus die internen Strukturen, Arbeitsabläufe und Entscheidungsstrukturen vertiefend dargestellt, um zum Beispiel die Themenauswahl für die Öffentlichkeitsarbeit zu analysieren.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 March 2007
Listed Since
29 January 2009

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