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Gabler Verlag Unternehmensdynamik und globaler Innovationswettbewerb: 80 (Beiträge zur betriebswirtschaftlichen Forschung, 80)

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Description

Der Autor untersucht optimale Innovations- und Koordinationsstrategien im globalen Wettbewerb. Er entwickelt und überprüft außerdem eine Reihe von Wachstumsstrategien in den Bereichen der Produkt-, Preis- und Sortimentspolitik. About the Author Dr. G. Utz Weitzel ist wissenschaftlicher Mitarbeiter von Prof. Dr. Dr. h.c. mult. Horst Albach an der Humboldt-Universität zu Berlin.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 August 1996
Listed Since
22 November 2012

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