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MACMILLAN Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers

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Description

Draws on recent empirical data collected in the field as well as theoretical studies Focuses on the main actors in international business scenarios and how they perceive cultural and legal differences in European-Chinese ventures Provides theoretical and conceptual content relating to internationalisation, FDI and the drivers / drawbacks of international ventures with a focus on cultural distance

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 August 2018
Listed Since
13 August 2018

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