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De Gruyter Saur Marketing Library and Information Services II: A Global Outlook: 159 (IFLA Publications, 159)

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Description

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. About the Author Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 October 2017
Listed Since
24 March 2012

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