£98.82

De Gruyter Saur Marketing Library and Information Services II: A Global Outlook: 159 (IFLA Publications, 159)

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£109.00 £88.09 £92.65 £97.21 £101.78 £106.34 £110.90 24 January 2026 11 February 2026 02 March 2026 20 March 2026 08 April 2026

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51 days 1 day · current 23 days 0 13 26 38 51 £90 £99 £109 Days at Price

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Description
Product Description With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. About the Author Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain

Product Specifications
Brand
De Gruyter Saur
Format
hardcover
ASIN
3110280868
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
26 October 2017
Listed Since
24 March 2012

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