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£127.62
Routledge - Strategic Marketing in Library and Information Science
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Description
Key Features
Integrates marketing and strategic planning techniques to help make your library more successful.
Includes cutting-edge research studies and theoretical chapters not found in other LIS marketing literature.
Examines the current state of marketing within LIS institutions and practitioner roles.
Provides practical examples of how to apply marketing more widely within various LIS settings.
Explains why managers should combine marketing strategy with organizational strategic planning.
Product Specifications
- Brand
- Routledge
- Format
- Hardcover
- ASIN
- 0789021420
- Domain
- Amazon UK
- Release Date
- 01 October 2003
- Listed Since
- 19 October 2006
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