£127.62

Routledge - Strategic Marketing in Library and Information Science

Name: Routledge - Strategic Marketing in Library and Information Science
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Improve the success of your library by combining marketing techniques with strategic planning. This book by Routledge addresses the current state of marketing within Library and Information Science (LIS) institutions. It provides a deep look at how marketing is currently applied and offers ways to make these practices more widely applicable across various LIS settings. Readers will find cutting-edge research studies and theoretical chapters that are unique to the LIS marketing literature. The text explains the importance of combining marketing strategy with broader strategic goals, helping managers navigate special contexts and specific LIS environments. Whether you are managing a large institution or a specialized setting, this resource helps bridge the gap between traditional LIS practices and modern marketing methods.

Key Features

Integrates marketing and strategic planning techniques to help make your library more successful.

Includes cutting-edge research studies and theoretical chapters not found in other LIS marketing literature.

Examines the current state of marketing within LIS institutions and practitioner roles.

Provides practical examples of how to apply marketing more widely within various LIS settings.

Explains why managers should combine marketing strategy with organizational strategic planning.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0789021420
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 01 October 2003
Listed Since: 19 October 2006

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Routledge - Strategic Marketing in Library and Information Science

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