£127.62

Routledge - Strategic Marketing in Library and Information Science

Price data last checked 53 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£128 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 38 days • 38 data points (No recent data available)

Historical
Generating forecast...
£127.62 £121.24 £123.79 £126.34 £128.90 £131.45 £134.00 14 March 2026 23 March 2026 01 April 2026 10 April 2026 20 April 2026

Price Distribution

Price distribution over 38 days • 1 price levels

Days at Price
38 days 0 10 19 29 38 £128 Days at Price

Price Analysis

Most common price: £128 (38 days, 100.0%)

Price range: £128 - £128

Price levels: 1 different prices over 38 days

Description

Improve the success of your library by combining marketing techniques with strategic planning. This book by Routledge addresses the current state of marketing within Library and Information Science (LIS) institutions. It provides a deep look at how marketing is currently applied and offers ways to make these practices more widely applicable across various LIS settings. Readers will find cutting-edge research studies and theoretical chapters that are unique to the LIS marketing literature. The text explains the importance of combining marketing strategy with broader strategic goals, helping managers navigate special contexts and specific LIS environments. Whether you are managing a large institution or a specialized setting, this resource helps bridge the gap between traditional LIS practices and modern marketing methods.

Key Features

Integrates marketing and strategic planning techniques to help make your library more successful.

Includes cutting-edge research studies and theoretical chapters not found in other LIS marketing literature.

Examines the current state of marketing within LIS institutions and practitioner roles.

Provides practical examples of how to apply marketing more widely within various LIS settings.

Explains why managers should combine marketing strategy with organizational strategic planning.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
01 October 2003
Listed Since
19 October 2006

Barcode

No barcode data available

Similar Products You Might Like

Advances in Library Administration and Organization: 22
98% match

Advances in Library Administration and Organization: 22

Jai Press Inc.

£75.00 11 Jan 2026
The Lita Leadership Guide: The Librarian as Entrepreneur, Leader, and Technologist (LITA Guides)
98% match

The Lita Leadership Guide: The Librarian as Entrepreneur, Leader, and Technologist (LITA Guides)

Rowman & Littlefield Publishers

£66.26 24 Feb 2026
Rural and Small Public Libraries: Challenges and Opportunities: 43 (Advances in Librarianship, 43)
98% match

Rural and Small Public Libraries: Challenges and Opportunities: 43 (Advances in Librarianship, 43)

Emerald Publishing Limited

£82.99 27 Feb 2026
The Grounded Instruction Librarian: Participating in the Scholarship of Teaching and Learning
97% match

The Grounded Instruction Librarian: Participating in the Scholarship of Teaching and Learning

American Library Association

£51.09 27 Feb 2026
Marketing of Library and Information Services and Products: With Special Reference to Technical Libraries in India
97% match

Marketing of Library and Information Services and Products: With Special Reference to Technical Libraries in India

LAP Lambert Academic Publishing

£70.00 07 Mar 2026
Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community
97% match

Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community

Routledge

£82.85 08 Mar 2026
Handbook of Research on Knowledge and Organization Systems in Library and Information Science
97% match

Handbook of Research on Knowledge and Organization Systems in Library and Information Science

£242.37 21 Jan 2026
Librarians and Instructional Designers: Collaboration and Innovation
97% match

Librarians and Instructional Designers: Collaboration and Innovation

ALA Editions

£66.64 26 Feb 2026
Strategic Management for Public Libraries: A Handbook (Libraries Unlimited Library Management Collection)
97% match

Strategic Management for Public Libraries: A Handbook (Libraries Unlimited Library Management Collection)

By

£67.79 13 Feb 2026
Routledge - The Teaching Library: Assessing Information Literacy
97% match

Routledge - The Teaching Library: Assessing Information Literacy

Routledge

£132.47 15 Apr 2026
Effective School Librarianship: Successful Professional Practices from Librarians around the World: Volume 1: The Americas and Europe
97% match

Effective School Librarianship: Successful Professional Practices from Librarians around the World: Volume 1: The Americas and Europe

CRC Press

£75.35 10 Mar 2026
The Neal-Schuman Library Technology Companion: A Basic Guide for Library Staff
97% match

The Neal-Schuman Library Technology Companion: A Basic Guide for Library Staff

Neal-Schuman Publishers

£65.42 08 Mar 2026
Routledge - Integrating Library Use Skills Into Curriculum
97% match

Routledge - Integrating Library Use Skills Into Curriculum

Routledge

£127.62 19 Apr 2026
Library Programs and Services: The Fundamentals (Library and Information Science Text Series)
97% match

Library Programs and Services: The Fundamentals (Library and Information Science Text Series)

By

£54.00 08 Mar 2026
Library Marketing Basics
97% match

Library Marketing Basics

Rowman & Littlefield Publishers

£64.00 13 Apr 2026
Recruiting, Training, and Retention of Science and Technology Librarians
97% match

Recruiting, Training, and Retention of Science and Technology Librarians

Routledge

£85.40 10 Mar 2026
Exploring Education for Digital Librarians: Meaning, Modes and Models (Chandos Information Professional Series)
97% match

Exploring Education for Digital Librarians: Meaning, Modes and Models (Chandos Information Professional Series)

Chandos Publishing

£43.41 07 Mar 2026
Marketing and Outreach for Thecb: New Approaches and Initiatives: 7 (Creating the 21st-Century Academic Library)
97% match

Marketing and Outreach for Thecb: New Approaches and Initiatives: 7 (Creating the 21st-Century Academic Library)

Rowman & Littlefield Publishers

£79.68 08 Mar 2026
The Changing Academic Library: Operations, Culture, Environments (ACRL Publications in Librarianship)
97% match

The Changing Academic Library: Operations, Culture, Environments (ACRL Publications in Librarianship)

American Library Association

£71.00 11 Apr 2026
Library and Information Science Trends and Research: Europe: 6
97% match

Library and Information Science Trends and Research: Europe: 6

Emerald Group Publishing Limited

£50.84 20 Feb 2026
The Image and Role of the Librarian (Reference Librarian)
97% match

The Image and Role of the Librarian (Reference Librarian)

Routledge

£87.10 09 Mar 2026
Information Services to Diverse Populations: Developing Culturally Competent Library Professionals (Library and Information Science Text Series)
97% match

Information Services to Diverse Populations: Developing Culturally Competent Library Professionals (Library and Information Science Text Series)

By

£48.55 07 Mar 2026
Routledge The Challenges to Library Learning - Solutions Book
97% match

Routledge The Challenges to Library Learning - Solutions Book

Routledge

£140.00 18 Apr 2026
Enhancing Teaching and Learning: A Leadership Guide for School Librarians
97% match

Enhancing Teaching and Learning: A Leadership Guide for School Librarians

Neal-Schuman Publishers

£41.47 08 Mar 2026