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£169.41
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£169 today · previous high £169 · all-time low £128
Routledge Strategic Marketing in Library and Information Science - Routledge
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Price distribution over 68 days • 2 price levels
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Most common price: £169 (61 days, 89.7%)
Price range: £128 - £169
Price levels: 2 different prices over 68 days
Description
Key Features
Strategic Marketing in Library and Information Science combines marketing and strategic planning techniques designed specifically for library managers and information professionals.
Routledge presents cutting-edge research studies alongside original theoretical chapters that advance the field beyond current marketing literature for LIS.
The book illustrates practical applications of marketing across special library settings and diverse institutional contexts with real-world examples.
Learn how to integrate marketing strategy with strategic management to increase your library's competitive advantage and institutional success.
Designed for LIS practitioners seeking to expand their understanding of how marketing widens the applicability and effectiveness of library services.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789021420
- Domain
- Amazon UK
- Release Date
- 01 October 2003
- Listed Since
- 19 October 2006
Barcode
No barcode data available
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