Rowman & Littlefield Publishers Marketing and Outreach for Thecb: New Approaches and Initiatives: 7 (Creating the 21st-Century Academic Library)

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book. Review This book brings together 10 case studies from academic librarians who have engaged in various outreach and marketing projects. Most chapters are fairly short and can stand on their own, making the book a reference you could revisit over and over as your library tries various tactics... [F]or college and university professionals who want to see how their peers are tying outreach into other parts of their overall work, if offers many viewpoints and various resources that can lead to deeper information.--Marketing Library Services This book, edited by Bradford Lee Eden, is the seventh in the series entitled Creating the 21st-Century Academic Library and it lives up to that title by offering readers innovative ideas on the topic. The 10 chapters in this book create a broad and thorough picture of outreach in academic libraries today, while also presenting well-researched ideas on the future of librarianship. The chapters describe diverse marketing and outreach programs at a wide variety of academic libraries. This approach ensures that any academic librarian will find programs that can they implement and assess in this work.... The editor, Bradford Lee Eden, the Dean of Library Services at Valparaiso University, brings his considerable experience to edit a volume that is clear and concise in its approach to marketing and outreach in academic libraries. Eden, and the authors of these chapters, demonstrate the importance of marketing and outreach in academic libraries through both concrete examples and the research of others cited in the volume. The volume will be of good use to academic librarians, providing clear examples of a wide variety of marketing and outreach programs for academic libraries, while also making a strong case for the value of those programs in showcasing the services and resources of the modern academic library.--Technical Services Quarterly This slim volume, part of Rowman & Littlefield's Creating the 21st-Century Academic Library series, focuses on marketing and public-relations efforts. Each of the 10 chapters presents a case study from an academic library: 8 from the United States and 2 from Australia. These papers demonstrate the wide range of methods that libraries use for promotion, ranging from the use of physical space and events to social media to the use of embedded librarians. Two of the most interesting chapters are one that focuses on an innovative collaborative online special-collections project (www.highway89.org), and another that does not discuss marketing per se, but rather a paradigm shift in librarianship. This collection will be of interest to academic librarians who want to do more outreach to their campuses and who can follow some of the models presented here.--Booklist About the Author Bradford Lee Eden is Dean of Library Services at Valparaiso University. He is editor of OCLC Systems & Services: Digital Library Perspectives International; The Bottom Line: Managing