Marketing Libraries in a Web 2.0 World: 145 (IFLA Publications, 145) - Image 1

£118.00

De Gruyter Saur Marketing Libraries in a Web 2.0 World: 145 (IFLA Publications, 145)

Name: Marketing Libraries in a Web 2.0 World: 145 (IFLA Publications, 145)
Brand: De Gruyter Saur
Price: 118.0 GBP
Availability: InStock

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Description

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Product Specifications

Brand: De Gruyter Saur
Format: hardcover
ASIN: 3110263319
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 06 March 2017
Listed Since: 22 April 2011

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De Gruyter Saur Marketing Libraries in a Web 2.0 World: 145 (IFLA Publications, 145)

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