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Springer B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing (Contributions to Management Science)

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£63.29 £61.16 £61.62 £62.09 £62.55 £63.02 £63.48 29 July 2026 18 August 2026 07 September 2026 27 September 2026 17 October 2026
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Description

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 July 2025
Listed Since
20 March 2025

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