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Springer Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling (Future of Business and Finance)

Amazon

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Description

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 July 2025
Listed Since
13 March 2025

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