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Springer Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers (Springer Texts in Business and Economics)

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£69.34 £61.56 £63.26 £64.96 £66.65 £68.35 £70.05 26 July 2026 08 August 2026 22 August 2026 04 September 2026 18 September 2026
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Price range: £62 - £69

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Description

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 December 2024
Listed Since
10 July 2024

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