£113.93

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£114 today · previous high £114 · all-time low £108

MACMILLAN Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era

Amazon

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£113.93 £107.42 £108.84 £110.26 £111.68 £113.10 £114.52 22 July 2026 08 August 2026 26 August 2026 13 September 2026 01 October 2026
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Price distribution over 72 days • 3 price levels

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Current Price
33 days 28 days 11 days · current 0 8 17 25 33 £108 £113 £114 Days at Price

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Most common price: £108 (33 days, 45.8%)

Price range: £108 - £114

Price levels: 3 different prices over 72 days

Description
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resourcefor students and researchers of marketing, innovation and industry 4.0.

Product Specifications
Brand
MACMILLAN
Format
paperback
ASIN
3031336488
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
01 September 2024
Listed Since
02 September 2024

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