New Perspectives in Media Translation: Transcreation in the Digital Age - Image 1

£90.00

MACMILLAN New Perspectives in Media Translation: Transcreation in the Digital Age

Name: New Perspectives in Media Translation: Transcreation in the Digital Age
Brand: MACMILLAN
Price: 90.0 GBP
Availability: InStock

Computing & Internet

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£90 today · all-time low £90 (Aug 2026) · usually £90

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Description

This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031628314
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 13 August 2024
Listed Since: 08 May 2024

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MACMILLAN New Perspectives in Media Translation: Transcreation in the Digital Age

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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