Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business) - Image 1

£72.56

Springer Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)

Name: Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)
Brand: Springer
Price: 73.54 GBP
Availability: InStock

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Description

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 303084420X
Category: Books > Subjects > Biography
Domain: Amazon UK
Release Date: 31 October 2021
Listed Since: 20 August 2020

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Springer Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)

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