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Springer Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)

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Description

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2021
Listed Since
20 August 2020

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