Consumer Nationalism and Barr’s Irn-Bru in Scotland (Consumption and Public Life) - Image 1

£39.17

MACMILLAN Consumer Nationalism and Barr’s Irn-Bru in Scotland (Consumption and Public Life)

Name: Consumer Nationalism and Barr's Irn-Bru in Scotland (Consumption and Public Life)
Brand: MACMILLAN
Price: 39.17 GBP
Availability: InStock

Branding & Logo Design

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£39 today · all-time low £37 (May 2026) · usually £39

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Most common price: £39 (50 days, 70.4%)

Price range: £37 - £40

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Description

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030533840
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 03 October 2021
Listed Since: 05 September 2021

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MACMILLAN Consumer Nationalism and Barr’s Irn-Bru in Scotland (Consumption and Public Life)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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