Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology) - Image 1

£44.64

Routledge Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

Name: Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)
Brand: Routledge
Price: 44.64 GBP
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Anthropology & Sociology

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Description

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place. About the Author Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367869403
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 20 December 2019
Listed Since: 28 November 2019

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Routledge Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

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