Springer Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference: 12/2 (Eurasian Studies in Business and Economics, 12/2)

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups. From the Back Cover This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups. About the Author Mehmet Huseyin Bilgin is a Professor at the Istanbul Medeniyet University (Turkey). He also held several visiting faculty positions at Indiana University-Purdue University Indianapolis (IUPUI) (USA), Jacksonville University (USA), Zagreb University (Croatia), and Nanyang Technological University (Singapore). Prof. Bilgin has  published many articles in reputable international journals and is the Associate Editor of the Eurasian Economic Review (Springer). He is the founder and current Chairman of the Istanbul Economic Research Association, and is the founder and current Vice President of the Eurasia Business and Economics Society (EBES, Turkey). He has also been active as a consultant in several institutions, as a newspaper columnist, and featured in several television programs. Hakan Danis is Assistant Professor of Economics at the Istanbul Sehir University (Turkey), Vice President of Eurasia Business and Economics Society (EBES), and Director in Credit Strategies Group at the Mitsubishi UFJ Financial Group (MUFG) (USA). Previously, he worked at the Spanish multinational global bank Banco Bilbao Vizcaya Argentaria (BBVA) in USA as a Senior Economist. He is one of the founders and first President of EBES. He has published articles in many leading economics and finance journals and currently serves as the Managing Editor of Eurasian Economic Review (Springer). He is a frequent guest editor at the Emerging Markets Finance & Trade and Singapore Economic Review, and has published several academic books. His current research and teaching interests include monetary policy, nonlinear applied time series, risk management in financial institutions and macroeconomics.  Ender Demir is an Associate Professor of Finance at the Istanbul Medeniyet University (Turkey). Dr. Demir is the founder and conference coordinator of the Eurasia Business and Economic Society (EBES). He serves as the Associate Editor of the Eurasian Business Review (Springer), and as a Subject Editor of the Journal of Multinational Financial Management. He has published his research in peer-reviewed international journals such as the Annals of Tourism Research, Emerging Markets Review, Finance Research Letters, and Journal of International Financial Markets, Institutions and Money. His research interests are in corporate finance, cryptocurrencies, financial economics, and tourism economics. Meltem Ucal is a Professor of Economics at the Department of Economics, Kadir Has University (Turkey). She has served as chairperson of several programs and departments as well as a