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£78.24

MACMILLAN Nollywood in Glocal Perspective

Name: Nollywood in Glocal Perspective
Brand: MACMILLAN
Price: 78.24 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 2 months ago.

£78 today · all-time low £78 (Jul 2026) · usually £78

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Description

This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa andin Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030306658
Category: Books > Subjects > Arts & Photography > Film > Industry
Domain: Amazon UK
Release Date: 26 November 2020
Listed Since: 30 October 2020

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MACMILLAN Nollywood in Glocal Perspective

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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