MACMILLAN Nollywood in Glocal Perspective

This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa and in Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion. From the Back Cover 'This welcome collection both reinforces the importance of familiar films and historical trends and breaks new ground in Nollywood studies. It will be of interest to anyone eager to learn more about African screen media at the nexus of the global and the local.' ― Noah Tsika, author of Nollywood Stars: Media and Migration in West Africa and the Diaspora 'Nollywood in Glocal Perspective is a valuable contribution to knowledge, providing detailed examination of Nollywood’s growth as a cultural icon with large followership and influence across Africa and the world.  “The diverse perspectives provided by the contributors illuminate the local and global cultural forces that pull on the soul of Nollywood”. The collection presents a compelling and beautifully crafted, accessible, engrossing and refreshing piece which illuminates and redefines an entire area of contemporary film studies. “The authors tell Africa’s story with balance and authenticity. They celebrate Africa’s rich cultural experience and heritage; exalt in its triumphs; reflect on its struggles”.  With great insight, they present Nollywood’s transition from local to glocal giant within two decades. This collection has the potential to give direction into the unexplored aesthetic and political landscape. It is a groundbreaking book, which brings new understanding, broader and more inclusive framework to look at glocalization. It is sure to become a required reading for scholars of Post-colonial Studies, Film studies and Globalization.'― Irene Isoken Agunloye, Professor of African Drama, Gender, Women & Film Studies; Director of the Centre for Gender & Women’s Studies, University of Jos, Jos, Nigeria 'Nollywood in Glocal Perspective is a compendium on film and cinema in contemporary Africa as well as a contribution to the emergent New World Entertainment Order and its diverse cultural centers. As in Los Angeles, New York City, Sydney, London, Paris or Johannesburg, there is a new (global) market for entertainment and pop culture from the African continent – Nollywood, Ghallywood, Riverwood or Bongowood -- with abundance of creative energy and feeder-talents. Like its themes and genre, the writing style is entertaining, insightful and illuminatingly gender sensitive. Nollywood in Glocal Perspective should serve as a companion to students of film, Cinema, song and dance. It is also highly recommended for stakeholders in the entertainment industry.'― Stanley Naribo Ngoa, Director, Olusegun Obasanjo Centre for African Studies (OOCAS), National Open University of Nigeria (NOUN), Abuja, Nigeria. 'Bala Musa has given media and pop culture enthusiasts and scholars a wonderful book that articulates the manner in which writers, producers, actors, actresses, business peo