International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets) - Image 1

£70.95

MACMILLAN International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets)

Name: International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets)
Brand: MACMILLAN
Price: 70.95 GBP
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Description

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030272842
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 13 November 2019
Listed Since: 29 June 2019

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MACMILLAN International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets)

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