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MACMILLAN Predicting Movie Success at the Box Office

Name: Predicting Movie Success at the Box Office
Brand: MACMILLAN
Price: 50.23 GBP
Availability: InStock

Cinematography

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Description

This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030101126
Category: Books > Subjects > Arts & Photography > Film > Production & Technology > Cinematography
Domain: Amazon UK
Release Date: 26 January 2019
Listed Since: 28 January 2019

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MACMILLAN Predicting Movie Success at the Box Office

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