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Springer Open Innovation Business Modeling: Gamification and Design Thinking Applications (Contributions to Management Science)

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£80.65 £79.76 £79.95 £80.15 £80.34 £80.54 £80.73 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 January 2019
Listed Since
23 January 2019

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