£127.96

Routledge Marketing and Gamification - Academic Management Book

Name: Routledge Marketing and Gamification - Academic Management Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Management Science

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Description

Explore the evolving landscape of consumer engagement with Marketing and Gamification: Applications, Challenges, and Ethics. Part of the Routledge Studies in Marketing series, this book provides a deep look into how gamification elements influence modern business strategies. This text is designed for students, researchers, and professionals in the fields of management science and marketing. It addresses the practical applications of game mechanics in business settings while examining the specific challenges and ethical considerations that arise when using these tactics. By studying these concepts, readers can better understand the impact of interactive technology on consumer behavior and management practices. Whether you are studying management science or looking to expand your professional knowledge in marketing strategy, this Routledge publication offers a structured look at the intersection of play and commerce. It serves as a valuable resource for anyone interested in how digital engagement and game-based elements are reshaping the current business environment.

Key Features

Part of the Routledge Studies in Marketing series for academic depth.

Covers essential topics including gamification applications and business challenges.

Addresses the ethical considerations of using game mechanics in marketing.

Designed for readers focused on management science and business strategy.

Provides a professional resource for students and industry practitioners.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032694173
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 28 October 2024
Listed Since: 29 May 2024

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Routledge Marketing and Gamification - Academic Management Book

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