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£158.59
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26 days of data · current price £159
Routledge Marketing and Gamification: Applications, Challenges, Ethics
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Description
Key Features
Part of the Routledge Studies in Marketing series, offering peer-reviewed research and theoretical frameworks for advanced marketing study.
Covers real-world applications of gamification in marketing campaigns, customer retention programmes and brand engagement strategies.
Addresses ethical challenges and considerations when implementing game mechanics in marketing, including consumer manipulation and data privacy concerns.
Provides comprehensive analysis of how gamification influences customer behaviour and decision-making processes in competitive markets.
Suitable for marketing professionals, business academics and organisations developing customer experience strategies with gamified elements.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032694173
- Domain
- Amazon UK
- Release Date
- 28 October 2024
- Listed Since
- 29 May 2024
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