£59.50

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£60 today · previous high £60 · all-time low £57

Cerebellum Press Strategic Brand Management, 4th Edition

Amazon

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£59.50 £56.76 £57.36 £57.96 £58.55 £59.15 £59.75 26 July 2026 14 August 2026 03 September 2026 23 September 2026 13 October 2026
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Price range: £57 - £59

Price levels: 2 different prices over 44 days

Description
In Strategic Brand Management, Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.

Product Specifications
Brand
Cerebellum Press
Format
hardcover
ASIN
1936572877
Category
Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain
Amazon UK
Release Date
25 March 2025
Listed Since
25 March 2025

Barcode

No barcode data available

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