£59.04

Cerebellum Press Strategic Brand Management, 4th Edition

Name: Strategic Brand Management, 4th Edition
Brand: Cerebellum Press
Price: 59.04 GBP
Availability: InStock

Branding & Logo Design

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£59 today · usual range £56–£60 · best ever £56

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Description

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.

Product Specifications

Brand: Cerebellum Press
Format: hardcover
ASIN: 1936572877
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 25 March 2025
Listed Since: 25 March 2025

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Cerebellum Press Strategic Brand Management, 4th Edition

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