£59.04

Cerebellum Press Strategic Brand Management, 4th Edition

Name: Strategic Brand Management, 4th Edition
Brand: Cerebellum Press
Price: 56.21 GBP
Availability: InStock

Branding & Logo Design

Price History & Forecast

Last 81 days • 81 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 81 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £56 (47 days, 58.0%)

Price range: £56 - £59

Price levels: 2 different prices over 81 days

Description

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.

Product Specifications

Brand: Cerebellum Press
Format: hardcover
ASIN: 1936572877
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 25 March 2025
Listed Since: 25 March 2025

Barcode

No barcode data available

Cerebellum Press Strategic Brand Management, 4th Edition

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management - Theory and Practice, 2nd Edition

The Marketing Plan Handbook

Advanced Marketing Strategy & Brandmaps Package

Building Your Brand Story Second Edition

STRATEGIC MARKETING PROBLMS: CASES& EBIZ PKG

Emerging Technologies and the Indian IT Sector

Career and Technical English Writing

Marketing operations Second Edition

Teaching Communication, Volume II: Communication Studies

Digital Skill Development for Industry 4.0

The Business Communication Workbook: Skills and Strategies for the Working World

Manuel UNIMARC: Format bibliographique, 4ème édition

Experience Business marketing Second Edition

International Marketing: Winning in the New Global Economy

Organizational Change Management OCM Second Edition

Employer branding Second Edition

Cognitive engineering Second Edition

Technology Management Services Second Edition

Mobile Collaboration Hubs Second Edition

Beyond the Computer Metaphor of Mind and Brain

Consumer Product Management Third Edition

Technology Business Management Council Third Edition

Perspectives On Marketing Management 4 V Set

Career Development and Systems Theory: Connecting Theory and Practice (4th Edition): 10 (Career Development Series, 10)