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Cerebellum Press The Marketing Plan Handbook

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Description
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.

Product Specifications
Brand
Cerebellum Press
Format
hardcover
ASIN
1936572567
Category
Books > Subjects > Business, Finance & Law > Management > Strategy
Domain
Amazon UK
Release Date
01 January 2018
Listed Since
22 November 2017

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