£68.68

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£69 today · previous high £69 · all-time low £68

CWP PUBLISHING Marketing Management

Amazon

Price History & Forecast

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Last 58 days · 58 data points (no recent data)

Historical
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£68.68 £67.78 £67.97 £68.17 £68.37 £68.57 £68.76 23 July 2026 06 August 2026 20 August 2026 03 September 2026 18 September 2026
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Price Distribution

Price distribution over 58 days • 2 price levels

Days at Price
Current Price
36 days 22 days · current 0 9 18 27 36 £68 £69 Days at Price

Price Analysis

Most common price: £68 (36 days, 62.1%)

Price range: £68 - £69

Price levels: 2 different prices over 58 days

Description
Studying the concept of marketing management helps to become competent in highly thriving competition in the market. This also helps to develop strategies to improve profits and reduce the cost of products. Marketing management has become the major source of exchange and transfer of goods. The objective of this book is to familiarize the readers with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to be able to manage the marketing operations of a business firm. After reading this book the reader will be aware of key aspects of marketing management: • Market Analysis • Marketing Plan • Market Implementation • Market Control This book contains 12 chapters such as Introduction to Marketing, Marketing Scope and Functions, Marketing Environment, Promotion Mix, Recent Trends in Marketing, Consumer Behaviour, Industrial Buying Behaviour, Branding, Marketing Segmentation, Targeting & Positioning, Pricing Decisions and Product Life Cycle. This book explores all dimensions to develop a more rounded understanding of marketing management. For more details, please visit https://centralwestpublishing.com

Product Specifications
Brand
CWP PUBLISHING
Format
paperback
ASIN
1922617393
Category
Books > Subjects > Business, Finance & Law > Management > Management Science
Domain
Amazon UK
Release Date
31 May 2023
Listed Since
19 April 2023

Barcode

No barcode data available

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