Routledge The Sustainable Business: A Practitioner's Guide to Achieving Long-Term Profitability and Competitiveness

This is the 2nd edition of The Sustainable Business (2010), winner of The President's Award for Excellence in a Published Body of Work at Kozminski University, Poland. Recommended for managers, employees, teachers and students, this readable and informative guide explains the importance of waste minimization as a first step toward sustainability. Within its pages, the breadth and depth of long-term profitable business practices are explored with an emphasis on optimizing resources (including labour and markets) and maximizing purchases and investments while eliminating the costs of non-product (waste), unemployment, short-term thinking and environmental degradation. As proof of its potency, The Sustainable Business has already been disseminated to over 1.3 million people around the world and the first edition is available in four different languages. The bottom line: if you're looking to gain insight on the future of business, this is it! Review This very important book stresses that sustainability is sensible and hard-headed, covering such areas as the legal, financial, economic, industrial, social and behavioural aspects of business - [S]ustainable measures - have the happy side-effect of helping to preserve our environment at the same time. This book is one of the most comprehensive and thoughtful guides as to how we might do that. --Professor Eric Cornuel, Director General and CEO, EFMD About the Author Jonathan T. Scott (www.jonathantscott.com) is a lecturer, manager, entrepreneur and business leader with over 25 years of work experience in eight different countries. As a manager he was recognized for tripling productivity, reducing costs by up to 40%, and increasing net profits by over 55% at the companies where he worked. In the process he conducted three separate turn-arounds (the first occurred in a war zone; the second was described as "the best of its kind in the country") and pioneered multi-million-dollar projects in parts of the world where they previously did not exist. Currently, Scott runs a business-education business. He is also the founder and director of the Center for Industrial Productivity and Sustainability (www.cipsfoundation.com) and Wind Gateway (www.windgateway.com). He serves, or has served, at the following business schools: Kozminski University (Warsaw, Poland), the Rotterdam School of Management (The Netherlands), the Audencia Nantes School of Management (Nantes, France) and Bradford University (Bradford, UK). He has also taught at the University of Perugia (Italy). In 2009, he was presented with an "outstanding achievements in teaching" award. Scott's education includes attending Brevard College (Brevard, North Carolina) before graduating with a BSc degree from (Tallahassee). He has studied at the Universite de Bourgogne (Dijon, France), earned an MBA (in management) from Western International University (at its former London, UK campus), received a teaching certification from Oxford Brookes University (Oxford, UK), and secured an MA (in management) from Kozminski University (Warsaw, Poland). Scott is the author of the following books (four of which are award-winning): Fundamentals of Leisure Business Success (1998), The Concise Handbook of Management (2005), Managing the New Frontiers (2008), The Entrepreneur's Guide to Building a Successful Business (2009), The Sustainable Business (2010), New Standards for Long-Term Business Survival (2011) and the action/adventure novel On Wings (2007). His specialty subjects include management, entrepreneurship, and sustainability.