Strategy Making in a Crisis: From Analysis to Imagination - Image 1

£62.80

Edward Elgar Publishing Strategy Making in a Crisis: From Analysis to Imagination

Name: Strategy Making in a Crisis: From Analysis to Imagination
Brand: Edward Elgar Publishing
Price: 62.8 GBP
Availability: InStock

Economics

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Description

Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.

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Used Book in Good Condition

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1848442408
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 March 2010
Listed Since: 14 December 2009

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Edward Elgar Publishing Strategy Making in a Crisis: From Analysis to Imagination

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