Regulating Online Behavioural Advertising Through Data Protection Law (Elgar Law, Technology and Society series) - Image 1

£101.00

Edward Elgar Publishing Regulating Online Behavioural Advertising Through Data Protection Law (Elgar Law, Technology and Society series)

Name: Regulating Online Behavioural Advertising Through Data Protection Law (Elgar Law, Technology and Society series)
Brand: Edward Elgar Publishing
Price: 76.61 GBP
Availability: InStock

E-business

Price History & Forecast

Last 78 days • 78 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 78 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £77 (64 days, 82.1%)

Price range: £77 - £101

Price levels: 2 different prices over 78 days

Description

This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting. Jiahong Chen illustrates a concise overview of the technical, economic and legal aspects of adtech together with coverage of other important areas. These include: the ongoing debates around online advertising and data protection, an up-to-date analysis of the application of the GDPR, and insights into both the practices and theories of the regulation of data protection law. The book provides a clear picture of what is truly at stake with online advertising practices, concluding with a critical assessment of the current regime and a proposed approach to reform data protection laws. This book will provide essential reading for researchers and law students requiring an overview of the legal framework and current practices, alongside legal practitioners and policymakers evaluating the benefits and risks of data-driven technologies.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1839108290
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 25 May 2021
Listed Since: 27 December 2020

Barcode

No barcode data available

Edward Elgar Publishing Regulating Online Behavioural Advertising Through Data Protection Law (Elgar Law, Technology and Society series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The EU General Data Protection Regulation (GDPR): A Practical Guide

AI and Big Data: Disruptive Regulation (Elgar Studies in Law and Regulation)

Data Privacy and GDPR Handbook

Data Protection Law: A Comparative Analysis of Asia-Pacific and European Approaches

Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

E-Commerce Law in China: The Functioning of E-Commerce in China and the Influence of the EU Model

The Practice of Advertising

Advertising

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Digital Marketing: A Practical Approach

Principles of Advertising: A Global Perspective, Second Edition

EU General Data Protection Regulation (GDPR) – An implementation and compliance guide

Data Privacy Law: a Practical Guide

Cyberpsychology and Society: Current Perspectives

African Data Privacy Laws: 33 (Law, Governance and Technology Series, 33)

Controlling Privacy and the Use of Data Assets, Volume 1 and 2: 1-2

Private Selves: Legal Personhood in European Privacy Protection (Cambridge Studies in European Law and Policy)

Creative Strategy in Advertising

Human Rights Responsibilities in the Digital Age: States, Companies and Individuals

The Data Protection Officer: Profession, Rules, and Role

The Handbook of International Advertising Research (Handbooks in Communication and Media)

EU Internet Law (Elgar European Law series)

Internet Privacy Rights: Rights to Protect Autonomy: 24 (Cambridge Intellectual Property and Information Law, Series Number 24)

European Data Protection Law: Corporate Compliance and Regulation