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Cambridge University Press Cambridge Handbook of Consumer Privacy - Cambridge University Press

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Description

Explore the complex tension between data collection and consumer rights with The Cambridge Handbook of Consumer Privacy. As businesses accelerate the collection of personal data to meet demand, this text examines the debate between technological innovation and regulatory oversight. While data enthusiasts suggest that information from mobile platforms, social networks, and cloud computing can drive advanced data security, regulators and activists raise concerns regarding privacy harms. This book addresses these challenges as the Internet of Things matures and technologies like facial recognition, predictive analytics, big data, and wearable tracking increase in power. It is an essential resource for understanding how corporate data practices impact consumer empowerment in a digital age.

Key Features

The Cambridge Handbook of Consumer Privacy provides an in-depth look at how personal information is obtained from the commercial internet.

This book by Cambridge University Press examines data from mobile platforms, social networks, and cloud computing.

Learn about the debate between data-driven innovation and the privacy harms identified by regulators and activists.

Analyze the impact of growing technologies such as facial recognition, predictive analytics, and big data.

Understand the implications of the maturing Internet of Things and wearable tracking on consumer privacy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 April 2018
Listed Since
18 November 2017

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