£27.57

Protecting Consumer Privacy in an Era of Rapid Change (Business Issues, Competition and Entrepreneurship)

Social Sciences

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Description

In today's digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline -- do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers' privacy.

Product Specifications

Format: hardcover
ASIN: 1612098487
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences
Domain: Amazon UK
Release Date: 22 September 2011
Listed Since: 21 February 2011

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Protecting Consumer Privacy in an Era of Rapid Change (Business Issues, Competition and Entrepreneurship)

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