Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

Sustainability and Social Marketing Issues in Asia

Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective (Emerald Studies in Sustainable Business Development)

AI-Driven Blue Ocean Strategies: Revolutionizing Marketing Dynamics, Enhancing Customer Experiences, and Catalysing Sustainable Business Growth

Marketing and Design in the Service Sector: Enhancing the Customer Experience

Overcoming Crisis - Case Studies Of Asian Multinational Corporations

Strategic Sport Marketing

Rural Marketing as a Tool for National Development: Strategies for Socio-Economic Progress

Asian Family Business Case Studies: The Role of Culture, Value and Identity in Succession and Resilience

Entrepreneurship and Green Finance Practices: Avenues for Sustainable Business Start-ups in Asia

MACMILLAN Strategic Marketing Management: Principles and Practice

MACMILLAN

STRATEGIC MARKETING PROBLMS: CASES& EBIZ PKG

Prentice Hall

Industrial Marketing

Data Driven Decisions: Leveraging Insights For Winning Marketing Strategies (Advances in Digital Technology and Data-Driven Business Practices)

Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)

MACMILLAN

Metrics, Mapping, and Modelling for Masterful Management in Higher Education

Marketing Case Studies: Linking Theory to Practice Book

Strategic Marketing (Legend in Marketing)

Vibrant Publishers

Strategic Intelligence for the Knowledge Economy (Working Methods for Knowledge Management)

Digital Marketing Advanced in Tourism: Theoretical Bases and Applications

Leadership Style and Market orientation: A case of Manufacturing SMEs

Marketing Strategy for the Arts (Discovering the Creative Industries)

Managing Emerging Technologies And Organizational Transformation In Asia: A Casebook

Solving Contemporary School Leadership Challenges: A Case Learning Approach (Studies in Educational Administration)