Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies

The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG

LAP Lambert Academic Publishing

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)

Routledge

AI-Driven Blue Ocean Strategies: Revolutionizing Marketing Dynamics, Enhancing Customer Experiences, and Catalysing Sustainable Business Growth

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being (Palgrave Studies in Marketing, Organizations and Society)

Marketing Strategy for the Arts (Discovering the Creative Industries)

Responsive Structures in Multinational Organizations: Engaging Employee Knowledge Across Diverse Contexts (Emerald Studies in Global Strategic Responsiveness)

Sustainability and Social Marketing Issues in Asia

Cognitive Aids in Strategy (New Horizons in Managerial and Organizational Cognition)

emerald PUBLISHING

Marketing and Design in the Service Sector: Enhancing the Customer Experience

Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)

MACMILLAN

The Routledge Companion to Corporate Branding (Routledge Companions in Marketing, Advertising and Communication)

Routledge

Fashion Marketing: The Contemporary Marketing Mix

Strategic Sport Marketing

The Routledge Handbook of Corporate Social Responsibility Communication (Routledge Handbooks in Communication Studies)

MACMILLAN Strategic Marketing Management: Principles and Practice

MACMILLAN

Brand Strategy (Legend in Consumer Behavior)

Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture (Routledge Studies in the Fashion Industry)

Contemporary Issues in Social Media Marketing

Reinventing Corporate Strategy for Competitive Advantage

Routledge Strategic International Marketing Textbook

Routledge

Understanding Corporate Communications