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Digital Marketing Advanced in Tourism: Theoretical Bases and Applications

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£63.67 £60.49 £61.76 £63.03 £64.31 £65.58 £66.85 25 July 2026 07 August 2026 21 August 2026 03 September 2026 17 September 2026
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Description

Digital Marketing Advanced in Tourism explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their visibility, increase engagement, and build a strong presence in an increasingly competitive market. From destinations promoting unique local experiences, to global tourism brands scaling their influence, this book highlights the pivotal role of digital tools in modern tourism. As the tourism industry continues to grow and diversify, it faces the challenge of distinguishing itself in a crowded marketplace. Digital Marketing Advanced in Tourism outlines the evolving nature of tourist offerings, from traditional attractions like beaches and cultural heritage to niche experiences that appeal to today’s more sophisticated traveller. By integrating digital marketing concepts with real-world examples, this contributed work is an essential resource for anyone in the academic and professional space seeking to explore the digital tourism landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 February 2026
Listed Since
25 August 2025

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