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Edward Elgar Publishing Cross-Cultural Consumer Behavior

Name: Cross-Cultural Consumer Behavior
Brand: Edward Elgar Publishing
Price: 156.0 GBP
Availability: InStock

Social Sciences

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Description

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers’ buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1803923180
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences
Domain: Amazon UK
Release Date: 26 May 2023
Listed Since: 04 November 2022

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Edward Elgar Publishing Cross-Cultural Consumer Behavior

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Cross-Cultural Consumer Behavior

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Price Distribution

Price Analysis

Description

Product Specifications

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