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Edward Elgar Publishing Religion and Consumer Behaviour in Developing Nations

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£106.00 £105.18 £105.36 £105.54 £105.72 £105.90 £106.08 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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40 days · current 17 days 0 10 20 30 40 £105 £106 Days at Price

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Most common price: £105 (40 days, 70.2%)

Price range: £105 - £106

Price levels: 2 different prices over 57 days

Description
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers’ religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions. This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.

Product Specifications
Brand
Edward Elgar Publishing
Format
hardcover
ASIN
1839101024
Category
Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain
Amazon UK
Release Date
08 January 2021
Listed Since
30 August 2020

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