£73.97

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£74 today · previous high £74 · all-time low £72

Emerald Publishing Developing Digital Marketing: Relationship Perspectives

Amazon

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£73.97 £71.68 £72.18 £72.68 £73.18 £73.68 £74.18 30 July 2026 16 August 2026 02 September 2026 19 September 2026 07 October 2026
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21 days 49 days · current 0 12 25 37 49 £72 £74 Days at Price

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Price range: £72 - £74

Price levels: 2 different prices over 70 days

Description
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions. Themes explored throughout the book include: •Service Encounters via Social Media and Customer Relationships•Digital and Organizational Storytelling•Artificial Intelligence and Customer Experience•Sustainability Project Partnerships As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.

Product Specifications
Brand
Emerald Publishing
Format
hardcover
ASIN
1800713495
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
11 June 2021
Listed Since
18 January 2021

Barcode

No barcode data available

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