Edward Elgar Publishing Games, Simulations and Playful Learning in Business Education

Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element. Contributors examine the core achievements that can be gained from playing games and simulations and how these can be adapted to learning within the business environment using a variety of techniques such as remote online learning, creating a digital game application and taking part in simulations that teach life skills for employability. The book also highlights the value and importance of skill learning through games alongside traditional methods to provide a more pleasurable learning experience. Examining all aspects of teaching and education, this book will be an invaluable resource for academics in business and law schools based in the UK and internationally. Review ‘This is a delightful book. Drawing on the contributors’ experiences and expertise, it addresses a wide range of topics relating to game-based learning in the modern business school. From the design and build of simulations through to the evaluation of experiential learning, every chapter offers real insight and a sense of what it is like for the educator to adopt these methods, warts and all! The practical advice and illustrations regarding the embedding of simulations and games in the curriculum is intensely valuable, not just to those experimenting with such techniques for the first time, but also for those who have been using such approaches for some time. The evaluations and reflections of the authors here provide a deep, personable and engaging insight into such techniques.’ About the Author Edited by Caroline Elliott, Professor of Economics, Department of Economics, University of Warwick and Visiting Professor, Aston Business School, Aston University, Jon Guest, Senior Teaching Fellow, Department of Economics, Finance and Entrepreneurship, Aston Business School, Aston University and Elinor Vettraino, Programme Director in Business Enterprise Development, Centre for Innovation in Enterprise Education, Aston Business School, Aston University, UK