Principles and Practices of Small-Scale Sport Event Management (Advances in Business Strategy and Competitive Advantage, 1) - Image 1

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Business Science Reference Principles and Practices of Small-Scale Sport Event Management (Advances in Business Strategy and Competitive Advantage, 1)

Name: Principles and Practices of Small-Scale Sport Event Management (Advances in Business Strategy and Competitive Advantage, 1)
Brand: Business Science Reference

Management

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Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799847578
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 08 May 2020
Listed Since: 25 February 2020

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Business Science Reference Principles and Practices of Small-Scale Sport Event Management (Advances in Business Strategy and Competitive Advantage, 1)

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