£170.00

IGI Global Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution (Advances in Marketing, Customer Relationship Management, and E-services)

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£214.96 £165.50 £176.29 £187.08 £197.88 £208.67 £219.46 11 May 2026 19 May 2026 27 May 2026 04 June 2026 12 June 2026

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11 days · current 22 days 0 6 11 17 22 £170 £215 Days at Price

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Price range: £170 - £215

Price levels: 2 different prices over 33 days

Description

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 November 2019
Listed Since
16 August 2019

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