TransVisuality: The Cultural Dimension of Visuality (Volume 3): Purposive Action: Design and Branding - Image 1

£95.17

Liverpool University Press TransVisuality: The Cultural Dimension of Visuality (Volume 3): Purposive Action: Design and Branding

Name: TransVisuality: The Cultural Dimension of Visuality (Volume 3): Purposive Action: Design and Branding
Brand: Liverpool University Press
Price: 95.17 GBP
Availability: InStock

Branding & Logo Design

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Description

In a contemporary and ever-changing society, `the visual' has become a dynamic element that traverse all parts of current life all over the world - what in this book series is termed transvisuality. The present book is volume 3, which attempts to study the visual as it comes about: through the dynamic involvement in all sorts of articulations. The topics are in all volumes covered by introductions bring everything together under the new theme of transvisuality: the notion of visual as a cultural practice and constant dynamic that knows no representational limits and no framings. In this volume, the visual is seen as dynamic new and nonrepresentational matter - a `flesh' which is researched from the particular vantage points of design of the visual and branding of the visual. In dialogue with radical new theories of the present, non-representational theory and new materialism, design and branding are surveyed from the viewpoint of business research, design studies, cultural studies, and practice - all focused on the visual. Topics covered are fashion blogging, DIY, Junk Space, handmade signage and public spaces in New Delhi, city branding, dance festivals and youtubing, visual branding in China and Multi-Sensory Retrieval Methods.

Product Specifications

Brand: Liverpool University Press
Format: hardcover
ASIN: 1786941589
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 13 March 2019
Listed Since: 27 April 2018

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Liverpool University Press TransVisuality: The Cultural Dimension of Visuality (Volume 3): Purposive Action: Design and Branding

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