Management and Marketing for Improved Retail Competitiveness and Performance

Strategic Management and International Business Policies for Maintaining Competitive Advantage

Global Perspectives on the Strategic Role of Marketing Information Systems

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Digital Transformation Initiatives for Agile Marketing

Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

Strengthening SME Performance Through Social Media Adoption and Usage

Fostering Global Entrepreneurship Through Business Model Innovation (Advances in Business Strategy and Competitive Advantage)

Strategic Workforce Reskilling in Service Marketing

Contemporary Trends in Innovative Marketing Strategies

Managing Customer-Centric Strategies in the Digital Landscape

Insights Into Digital Business, Human Resource Management, and Competitiveness (Premier Research Source)

Sustainable Practices in the Fashion and Retail Industry

Contemporary Management and Global Leadership for Sustainability

Improving Entrepreneurial Processes Through Advanced AI

Evolving Strategies for Organizational Management and Performance Evaluation

Innovation and Resource Management Strategies for Startups Development

Building Business Knowledge for Complex Modern Business Environments

Navigating Simulations in Marketing for Strategic Success

Antecedents and Outcomes of Employee-Based Brand Equity (Advances in Business Strategy and Competitive Advantage)

Entrepreneurship Innovation and Education for Performance Improvement, VOL 1

Advancement in Business Analytics Tools for Higher Financial Performance

Impacts of Entrepreneurial Orientation on Supply Chain Management

Promoting Sustainable Management Through Technological Innovation

Leveraging AI-Powered Marketing in the Experience-Driven Economy