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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making (Advances in Hospitality, Tourism, and the Services Industry)

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£214.85 £204.11 £208.40 £212.70 £217.00 £221.30 £225.59 26 July 2026 02 August 2026 09 August 2026 16 August 2026 23 August 2026
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Description

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 April 2023
Listed Since
04 November 2022

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