£178.00

IGI Global Building a Brand Image Through Electronic Customer Relationship Management

Name: Building a Brand Image Through Electronic Customer Relationship Management
Brand: IGI Global
Price: 178.0 GBP
Availability: InStock

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£178 today · previous high £178 · all-time low £160

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Last 73 days · 73 data points (no recent data)

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Price distribution over 73 days • 2 price levels

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Most common price: £178 (66 days, 90.4%)

Price range: £160 - £178

Price levels: 2 different prices over 73 days

Description

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1668453878
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 June 2022
Listed Since: 24 June 2022

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IGI Global Building a Brand Image Through Electronic Customer Relationship Management

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