£144.40

Petfluencers and Pet-Powered Branding

E-business

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£144 today · previous high £144 · all-time low £122

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Last 72 days · 18 data points (no recent data)

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Price distribution over 72 days • 2 price levels

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Most common price: £144 (11 days, 61.1%)

Price range: £122 - £144

Price levels: 2 different prices over 18 days

Description

In the digital age, pets have become social media stars, marketing assets, and brand ambassadors. Petfluencers, or animals with followings on social media, have created a niche sector in influencer marketing. These animal personalities offer brands a playful, effective way to connect with consumers. Pet-powered branding utilizes the emotional bond people share with animals, driving engagement, loyalty, and product sales across industries ranging from pet care to fashion and tech. As consumer attention shifts toward relatability, the rise of petfluencers highlights a new frontier in branding and marketing. Petfluencers and Pet-Powered Branding examines the rise of petfluencers and pet-powered branding, exploring how brands leverage pet-driven marketing to enhance consumer engagement and loyalty. Through case studies, ethical insights, and emerging trends, it provides a comprehensive view of how pet-centric strategies impact digital marketing, retail, hospitality, and the pet industry. This book covers topics such as digital marketing, social media, and psychology, and is a useful resource for business owners, entrepreneurs, marketers, psychologists, academicians, researchers, and scientists.

Product Specifications

Format: paperback
ASIN: B0FX3BY5J5
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 15 October 2025
Listed Since: 20 October 2025

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Petfluencers and Pet-Powered Branding

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